 I moved from working in my business to working on my business!
Jim White, Founder Savor Dallas http://www.savordallas.com |
 I found a community of business leaders who make being in business a lot more fun and less lonely.
Jeannine Sandstrom, CEO CoachWorks International, Inc. http://www.coachworks.com |
 I now have a place to be open about my business success and future challenges.
Debbie Mrazek, CEO The Sales Company Author The Field Guide to Sales http://www.the-sales-company.com |
Posts Tagged ‘Branding’
Here’s why ‘WHY’ is such a profit-making marketing trigger.
“Stop taking two and three plates of food,” my mother said to me angrily.
I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food would be pre-served on a plate. I could never get enough of those calorie-ridden platters. Waylaying different waiters, (so I would not be recognized), I’d polish 3-4 plates without blinking an eye.
Mum wasn’t impressed, and told me to stop and desist.
“Why?” I’d ask. Her stock reply was always, “It’s bad manners to do that.” This Dustbin Hoffman (yes, I do mean Dustbin and not Dustin) act obviously got her goat, but it left me unfazed. It must have bugged her more than I expected though, because in a short while Dad was peering down at my food-stuffed face.
My question remained unchanged. “WHY?”
“If you invite a hundred people to a wedding, how many would you cater for?” he asked. “A hundred,” I answered, proud of my analytical genius. “If you ate four plates,” he continued, “how many would remain?” He prompted quickly, “Ninety-six right?” I nodded vigorously. “That means some people don’t eat. If you’re so hungry, we can go out after the wedding and get something to eat, but don’t deprive others.”
Dad Made Sense. Do You?
Dad understood psychology. He had to sell my brain an idea that my rumbling stomach didn’t want to understand. And he did it by answering the question, ‘WHY?’ How many of us ignore this powerful trigger in our marketing because it seems too obvious, almost too simple?
Why ‘Why?’ Puts Elvis’ Shaking and Moving to Shame
Let’s examine the six honest men. What, How, When, Where, Who and Why. Which one of these is the most powerful psychological movers of them all? This would be better answered with an example.
Let’s assume you needed to go to the supermarket. All the other triggers (how, when, where, who and what) would make absolutely no difference if you didn’t know ‘WHY’ you were headed there. Everything else would be totally irrelevant. Once you know WHY you’re doing something, everything else is just a matter of logistics.
Why Does 90% of Advertising and Marketing Communication Go Down the Drain?
Simple. Look for the WHY in advertising and scarcity pops up instantly. All the fancy layouts and the smart headlines can’t quite compensate for the niggling question that goes unanswered. All your customers want to know is, Why should I choose you? Why should I take this decision? Why should I spend this money? Why should I look at your website? Why should I read your brochure?’ Why should I listen to your speech? ‘Why? Why? Why?’
Dump the cotton woolly fluff. Get your customer’s brain to go scrambling like an over-enthusiastic pup after a Frisbee. Once you have enough WHY factor built into what you’re selling, everything else is just clip, clop, fall in place stuff.
Be an Accountant, Do an Audit
Look at your communication. Like reeeeeeeaaaaally look at it! What about your website? Does it answer the question WHY straight up? And does it do it on the first page? How about your brochure? Does its headline make it a cinch for dustbin land? What about your speech? Do you have enough beds to compensate for your lack of WHY?
I could go on, but I suspect you get the message.
Be merciless. If the WHYs don’t stack up, dump the communication. Or chop and change it till it does.
Finding the Right Level of Why Power
If you noticed, Mum actually answered my WHY question. She just didn’t answer it to my satisfaction like Dad did. Herein lies a subtle, yet formidable difference.
It’s not enough to simply have the WHY question answered. It’s got to be the most ‘Rambo in your face’ answer, or it will bounce higher than a defaulting check. Let your WHYs loose on each other, and let only the one with the most testosterone come out shining.
Aristotle — Man, Was he Smart or What?
All communication must lead to change.
That’s what the old wise man said over 2300 years ago. Not some or most communication.
All.
Yet we are dealing with customers that inherently detest change. WHY is the only motivator that allows them to make that shift. Change is still a scary word, but at least the justification sits nicely in their cranium.
In fact, if you look closely, even a WHAT question like, What’s in it for me?, is really a “WHY” issue. All it is saying is ‘Why should I pay attention?’ Give your customers the WHY factor and their buying sprees will reflect nicely in your growing bank account.
This is simple, down to earth advice. Yet it represents one of the most powerful psychological triggers why people buy. WHY on earth would you ignore it?
©2001-2008 Psychotactics Ltd. All Rights Reserved.
Wouldn’t you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas, on copywriting, public speaking, marketing strategies, sales conversion, psychological tactics and branding. Head down to http://www.psychotactics.com today and judge for yourself.
Imagine you’ve stepped into a cinema. And the lights go dark.
So dark that it’s hard focusing on your hand in front of you. And then you see it.
So what do you see?
Yup, it’s the ‘Exit Signs’. They glow in the dark. Isn’t that ironic? You’ve barely entered, and what you’re seeing are ‘Exit Signs.’ And that’s precisely what you need, the moment you enter into an agreement with someone.
Someone like a strategic alliance
Or someone who’s going to be doing a joint venture with you. Or someone who you’re about to hire. No matter if that person is a
friend, or a relative, or even your mama. What you need is an ‘Exit Clause.’ That’s nicely wrapped up in an
agreement of sorts.
And yet, people hate agreements
When you bring up the word ‘agreement’, they start to disagree. ‘I trust you,’ they’ll say. ‘Why do we need all this paperwork?’,
they’ll say. And you’ll start to buckle down. You’ll shrug. Probably thinking they’re right. And they’re wrong.
I know this because I’ve been there before
We were doing a workshop with some partners. We shook hands on our agreement. We were sensible adults. We had a plan, right?
But that’s not the way things work. Murphy’s Law kicks in, and when ol’ Murphy comes-a-kicking, there’s
a lot of ‘you said this’, and ‘I said that.’
And guess what? We shook hands, didn’t we?
Well, that handshake wasn’t worth much when the crap hit the fan.
Which is why you want to have an exit clause in place. So what does the exit clause do?
The Exit clause forces you to work out:
1) What needs to be done.
2) The date/time by which it needs to be done.
3) The responsibility of both parties involved (and who’s doing what).
4) What happens if you miss a deadline.
5) How do you get out of the agreement/contract?
6) Penalties, if any.
Factor 1: What needs to be done:
You may want to skimp a bit on the details of exactly what needs to be done, but believe me, it’s not a good idea at all.
It’s only when you sit down to write an agreement, that you are able to map your way into the nitty-gritty of what needs to be
done. A project will often be looked at from a ‘bird’s eye-view’, but at ‘ground level,’ there are millions of things that need to
be done.
Mapping out what needs to be done, gives you that intricate detail. And in turn gives you the chance to create a reasonable
time-frame.
Factor 2: The date/time by which it needs to be done
The deadline of each deliverable is important, because otherwise the entire project goes haywire. And this is when all
the grumbling begins. Of course, this grumble soon takes the escalator to a ‘rumble.’ And before you know it, there’s anger on
both sides.
Deadlines that fall by the wayside are an early-warning system. If both parties, don’t stick to a deadline, then it’s better to pull
back and analyze why things aren’t moving the way they should.
Factor 3: The responsibilities
Once you’ve got what needs to be done, assigning responsibility is critical. Often, assigning the responsibility to individuals may not be possible, and rarely
practical. It’s better to have one point of contact than many. This single point of contact is more important than you think.
If you’re chasing after even two-three people in the other organization, then you’re getting yourself a full-time job. One point of contact avoids the
nuisance-factor completely.
Factor 4: What happens if you miss a deadline
Some people may say: What’s the problem with missing a deadline here or there?
I disagree.
The deadlines snowball. And believe me, I’ve been in that avalanche.
And there’s no turning back.
You have to decide in advance, how many missed deadlines are acceptable. A missed deadline can be a missed opportunity. And more importantly, it
can put all your plans out of whack. Missing deadlines on a continuous basis are like planes circling over the airport. You wait too long, and
bad things start to happen. Deadlines are really your early-warning system. You want to specify
how many missed deadlines are acceptable, before you start to reach for the exit clause.
Factor 5: How do you get out of the agreement?
So things have gone wrong. Do you know how to get out of the joint venture? Is there a 15-day notice? A 30-day notice? A
48-hour notice? How fast can you get out, and what are the reasons to bail? (e.g. three missed deadlines and you give a 48-hour
notice).
Factor 6: The Penalties
Ah, the lawyer-zone. It depends on whether you want to impose penalties or not. It depends completely on your
organization, and how much you stand to lose. However, if you’ve got a small joint venture going on, it’s best
to simply go your separate ways. But hey, this ‘going your separate ways’ needs to be put in the agreement.
The last thing you want is for the other party to sue. The last thing you want to do is take your eyes off your business.
You got into this joint venture to increase profits and customers.
Not to get stuck in some fist-fight. Putting together this simple document may take you an hour or two
But it will save you dozens of hours of arguing, and also a potential legal-wrangle.
So if you’re getting into an alliance make sure you have the paperwork. And that way you know exactly where to find the Exit.
Even when the lights go dark.
©2001-2008 Psychotactics Ltd. All rights reserved.
Wouldn’t you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas, on
copywriting, public speaking, marketing strategies, sales conversion, psychological tactics and branding.
Head down to http://www.psychotactics.com today and judge for yourself.
When someone asks you what you do, what is your first reaction? Most of us say something like, ‘I am a lawyer’. We all know what lawyers do, so the conversation stops and goes nowhere. However, if you tailor your answer within these parameters, you’ll suddenly find a very interested audience.
For example: Conversation With A Cartoonist
Q: Hi Sean, what do you do?
Sean: Business communication is often very flat. I help to make it exciting.
There are 3 operatives in that statement.
Operative 1: Your target audience — in this case it’s business people.
Operative 2: The problem — this is very important. Always have a problem.
Operative 3: The solution — how you fix the problem.
Q:How do you do that?
Sean: I use cartoons to help businesses get their message across. (This is the process.)
Now they’re interested. They’re nodding, and want to know more. So, keep talking.
Cartoons are likeable, and memorable (Your Positioning Statement). Because cartoons are a visual medium and capable of great exaggeration, people tend to relate to them quickly and retain the information much longer. (Further information about your product/service.)
Finally give them a case study.
For example, DHL Express was having a conference. (This was their situation.) This is how we solved the problem, and as a result they had a fantastic seminar!
End every conversation with your business card.
This is vital because it prompts others to give you theirs. If they don’t automatically reach for theirs, don’t be shy. Just ask for it!
Now let’s look at a normal conversation
Q: Hi Sean, what do you do?
Sean: I am a cartoonist.
Q:Ooh, that’s cool. Which newspapers and magazines do you draw for?
It’s now too late to steer the discussion because it’s already taken a different track. In the first conversation, I could actually control the line of questioning. It ensured that my message got through undiluted.
Why this positioning is so vital.
More often than not, people have no need for your product or service, but they will invariably run into someone who does. The clarity of your audio logo, will help the listener totally understand what you have said. And they might even be able to replay it word for word.
Going in for the kill.
Whip out your business card, and don’t forget to ask them for theirs. Get them in your database. Keep in touch with them. If you have a website, you can direct them to the website.
You have now done everything a sane business person can do. The results will definitely follow.
Steps for your audio logo.
1) Determine your target audience.
2) Insert the problem.
3) Provide the solution.
4) Explain the process.
5) Get across your positioning statement.
6) Give them additional information and a case study.
7) Give them your business card and ask for theirs.
Going through the steps of an audio logo might seem tedious, but once you develop it, you will find it quite easy and natural. So write it down, and practice saying it today!
©2001-2008 Psychotactics Ltd. All Rights Reserved.
Wouldn’t you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas, on copywriting, public speaking, marketing strategies, sales conversion, psychological tactics and branding. Head down to http://www.psychotactics.com today and judge for yourself.
‘Touched for the very first time’
Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna’s genius of reinvention and the inevitable end of the business cycle. Learn from the branding expert.
While Madonna soars, everyone else seems to stumble, bumble and disappear down a deep, dark hole.
So, what is it about Madonna Incorporated that has allowed it to consistently reap profits for over 18 years on the trot? And is there something we in business can learn about branding from the chameleon of pop music?
What Madonna Learned from Houdini
Gasp! That’s what the audience would do, every time Harry Houdini cheated apparent death. Except that death was a deliberate stroke of genius to keep the name of Houdini alive forever.
Madonna seems to have used the same bag of tricks. Reinventing herself in almost clockwork fashion, she has transmogrified herself successfully into virgin, material girl, boy toy, dominatrix, media maven to working mom. And made big bucks all the way.
Out with the Cabbage, In with the Tomatoes!
Bring out the fertilizer, Madonna’s here!
With green-fingered precision and lots of tender loving care, she plays along with Mother Nature. In every phase, Madonna has realized that things change with the season and accordingly dug deep to replant new shoots.
Summer plants die. Shrivel, shrivel, it’s a fact of life. You can whine and whimper but if you understand the basis on which Mother Nature works, you can pretty much put it to work in your own business.
Most businesses experience growth both intellectually and physically, yet every business seems to run on summer growth. Never changing, never evolving, they hope Jack Frost will give them a wide berth when the cold days roll along. That doesn’t always happen and when the business peters down, it’s let’s blame the economy time, when all they’ve done is failed to plan for the end of a business cycle.
Take for instance a big law firm in Auckland, New Zealand. Lots had changed within the firm. It had grown considerably over the years and believed that its outdated logo was the hallmark of the firm.
Simple research showed otherwise. The clients hated it. Fuddy-duddy, they called it. Yet, it had nothing to do with the law firm. The partners and the lawyers were as competent as ever, if not more than before. A simple logo change, some internal and external fix-its and Voila, they could do little wrong!
It had nothing to do with the firm or the quality of its lawyers. They had simply failed to track public opinion that had gone against them. Once they realized it, they could mend it. Once they fixed the logo (among other things), they were reborn.
Replant the Garden, Don’t Chop the Trees!
Are we suggesting you reinvent the wheel? Madonna doesn’t think so. Like a hardcore brand specialist, Madonna has actually stuck to her brand like glue.
If you look carefully, she stands for RADICALISM. Everything she’s done has taken her one step higher on that scale. Every time someone screamed blue murder, Madonna was in the thick of it. She hacked the lawn, and replanted all the flowers choosing shocking pinks and bright orange, understanding all the time that it stayed in line with her true brand image.
Coke, too, tried to reinvent itself, but failed miserably. Why? Because Coke owns the word classic. People loved their Coke. It was owned by us sugar-water drinkers and no one, not even Coca Cola Inc., was going to change it. In short, that’s why they failed.
Yet Coke has reinvented itself in several other ways. Its packaging has gone from sexy bottle to cans and then to 2 liter PET bottles without much drama.
It has reinvented convenience, much like McDonalds reinvented their snack to combo lunch. Realizing that customers were after a better deal and their accountants were after better profits, the combo managed to put gigantic smiles on both faces simultaneously.
Let’s face it. It’s not just about reinvention. It’s about realizing WHICH PART of your business needs to be reinvented and then having the common sense to leave the rest alone.
Don’t Reinvent the Goodyear!
Chinese gooseberries were going nowhere till they were renamed Kiwi fruit. With this re-baptism of sorts, this humble, nondescript looking fruit somehow took on the flavor of an exotic, lush green country. The reinvention wasn’t earth-shaking; the results were.
Madonna does just that. While her radicalism has seen an outward change in every avatar, the core change isn’t overly dramatic or complex. Every reinvention has caused her to add bold yet simple color to her garden.
Too many marketing people change twenty things all at once. Confused customers don’t care. Gradual progression they can handle and want. Dramatic change scares the heck out of them, often causing them to switch brands suddenly and permanently.
Even hardcore Madonna fans found the leap from music to movies too complex. She flipped and flopped her way through the popcorn aisles and came out triumphant on the Evita side. Yet, you’d prefer Julia Roberts to do the drama bit instead of doing a Grammy number, wouldn’t you?
Simple snip-snaps you and I understand. Which is why even Einstein kept it down to E=mc2 despite reinventing everything science stood for.
Can You Carry it Off?
Hey, Frank Sinatra was a great singer, but he just didn’t have Madonna’s figure and he’d look crappy as a blonde. Which is pretty much the crux of the issue. If you don’t have the ability to carry it off, you don’t. Not at least in the glare of the spotlight.
Madonna’s outward reinvention is her most dramatic feature, but at the same time she’s plugging away at her new spiritualism and lifestyle and hopefully it reflects in the lyrics as well.
Sting is a good example of a parallel Madonna run backwards.
Starting out like Billy Idol, he has wound his rock roots down dramatically and enriched his music to encompass several genres and languages. It’s a quiet manicured reinvention, that his fans lap up in eager anticipation
Sometimes the reinvention is loud and sometimes its soft but it’s never non-existent. Pop stars are good examples because it can often take one album to make or break them. You can serve twenty shoddy meals at your restaurant and still get away with it, but they can’t. Even the stars that appeared to exude stillness like Frank Sinatra, were actually living very close to their brand image and their noun and adjective.
Frank was a Coke– He stood for classic. Likewise, that’s what his music had to do. Elvis was a white singer singing black music and that’s radical. Which is why his gyrations on stage fit in perfectly with his uh-huh style. On the other hand, you could only take so much of Boy George. Know why?
At the end of the day, the calories are the proof of the pudding. If you don’t stand and deliver, you can reinvent to death without any change in your bottom line whatsoever.
How Does your Garden Grow?
For your business, there are several avenues that you need to magnify and reinvent. The main areas that you need to look at are:
1) Your Communication: Logos, Newsletters, Emails, etc. Do they really meet your clients’ needs? Have you got so busy doing things that you’ve forgotten to reflect your true worth to your clients?
2) Your Customer Loyalty: Are you stretching these parameters? Are they getting less or more loyal? If yes, why? If no, why not? What do you need to reinvent and re-analyse? And do you have a customer loyalty program at all?
3) Your Failure Analysis: This is a biggie. If you’re not analysing and welcoming failure, you’re going to be stuck on your island for so long, that you’ll sink once global warming gets worse. If you want to double yo
ur success rate, you’ve got to double your failure.
The Key to Reinvention is Simple
a)You’ve got to die a thousand deaths and come out on the other side. b)Simplicity is the key.
c)Your brand image is money in the bank. Don’t ever change it.
d)Wear the mini only if you can carry it off. Remember there’s a market for minis and gowns simultaneously.
While you’re reading, Madonna will be hard at work on the next step. Isn’t it time you got to work too?
©2001-2008 Psychotactics Ltd. All Rights Reserved.
Wouldn’t you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas, on copywriting, public speaking, marketing strategies, sales conversion, psychological tactics and branding. Head down to http://www.psychotactics.com today and judge for yourself.
Two might be company in life, but in communication you can go all the way to three and still have a rollicking party. If you step over to four however, it’s quite likely that you’ve stepped into the hara-kiri zone. Back up that truck a bit and learn how the power of ’3′ has the ability to make your communication soar.
Let’s Start With a Little Test
Here’s a psychological test. Lay out 10 business cards in a row and choose three that catch your attention instantly. Now don’t cheat. Do this before you continue reading this article and you’ll be quite amazed at the results.
So What Did You Find?
Isn’t it strange that there seems to be no real reason why you chose what you did? There doesn’t even seem to be a very clear pattern emerging.
Some of the cards have lots of information, and some have very little. Some are colorful and others are not. Yet something has drawn you to play the devil’s advocate and reject some of them outright. Could that something be a deep-rooted psychological trigger embedded in your subconscious? And how can this trigger make such a dramatic difference to your communication and marketing?
Aha! You’ve just run into the magic of THREE.
Understanding and applying it will throw a light into the dark world of your presentations, brochures, web sites and yes, even email! Before you put this into the "This is for my graphic designer" basket, read further because it will help you recognize the psychological background of how the brain understands these things and reacts to them. It will also help you clean up your everyday communication that your designer might never get involved with.
How the Brain Sees Things
The brain finds it relatively easy to grasp threes — elements, colors and fonts. Push that marginally up to four and the brain gets confused about where to look and what to do, and sends the eye scampering like a frisky puppy on a sunny day.
So why does this happen? For that we might have to go back a little to diaper country. As a child, everything you did and learned seemed to be centered around three — A,B,C; 1,2,3; Three blind mice, Three musketeers, Trinity, Three Stooges and Huey, Louie and Dewey. (Quack! Quack! Quack!)
Then again, maybe these writers, animators and wise men understood the ease with which we understand ‘threes’ and reconstructed their work to fit this paradigm.
The Building Blocks of Visual Communication: Elements, Fonts and Colors
Most visual communication can be reduced to these three features:elements, fonts and colors. Understand how they work and you’ve given yourself the added advantage of a mini design degree.
Just What are Elements?
I’m assuming you’ve gotten rid of those business cards in front of you. So I’ve made up some of my own to illustrate how elements work together. Elements are simply groups of objects that are grouped together to form a common definable form. For instance, your eyes, nose, mouth and ears are the main objects that form the element called the face. Let’s look at the cards below to understand this even better.
If You Look at Card# 1, You Will Spot 3 Elements:
1) The name and the title of the person.
2) The logo, the logo font and the service description.
3) The contact details form the third element.
If You Look at Card# 2, You Will Find Very Subtle Differences.
All I’ve done is moved the text and logo just a tad bit around. However, even that tiny displacement has ADDED a series of unwanted elements. Suddenly it appears there are 5 or even 6 elements.
1) The name.
2) The designation.
3) The logo design.
4) The logo font.
5) The service description.
6) The contact details.
Card# 3 Gets Even Harder to Focus On… Guess why?
Card#3 is all over the place, as it has not only violated the rule of elements, but also complicated the visual layout with additional fonts. It has 5 fonts. Learning how to manage fonts makes a big difference to your layout and the overall look of your project.
Here a Font, There a Font, Everywhere a Font, Font
There are zillions of fonts out there today, and it’s hard to restrain yourself when you’re putting together a document. Try to use not more than 3 fonts in any communication. The more fonts you have on a page, the harder it is to actually read what you’re saying. Be aware that a font that is in italics visually ends up looking like another font altogether. It adds to the elements and clutters it up considerably.
Also determine what the font is really doing for your document. You might want to create some drama and use contrasting fonts. For instance, fonts that are vertical used with fonts that are wide contrast well.
I’d also recommend that you read The Design book for Non-Designers, by Robin Williams. It’s an inexpensive, easy to read book that clearly explains the different facets of fonts and their usage, plus how to use fonts to set the mood.
Seven colors are for Rainbows
Whether it’s a tee-shirt, brochure, website or business card, it’s important to restrain yourself. Managing your color palette with just three colors can often provide the feeling of as many as five or six colors, when moved around a bit.
Count shades of colors as two colors. So, red and dark red are not just one color but two definite shades and hence, two definite colors. So, be clear about the colors you are choosing. Say you choose something like red, black and green. Move that round a bit and you can get brighter communication without the confusion.
Why This is Important in Marketing and Business Communication
Most of us are always presenting or selling to someone else. The proof of the pudding is always in the eating. But the taste buds start to salivate only when it looks really YUM! If you choose to ignore the psychology behind this, your ‘dish’ might taste wonderful, but you may never get someone to stay long enough to eat.
This also helps you keep a check on your designers. Good designers instinctively get this right, but sometimes they goof up big time. You can run this audit past your marketing material and check for elements, fonts and colors.
Having said that, a competent designer might have the innate ability to break rules. And if it works, that’s OK. Nothing is that sacred, but it helps to know the reasoning behind it. Besides, you now have the ability to make that designer sweat a bit.
Heeeeeeeeeere are some Examples!
McDonald’s: The McLogo consists of two elements-The name McDonald’s and the Big Golden Arches. They use just one font, and just two colors — yellow and white (or black)
Coke: The Coca-Cola button that you see in most advertising, consists of three elements: the button itself, the bottle on the button and the Coke Logo. Even though it is a full color image, the colors are minimal and there are just one or two fonts used.
Now that you can see the forest for the threes…:)
Go out and look at advertising. Revisit your brochure. Audit your presentation. Streamline that website. You will be appalled at how much clutter you had to start with, and how easy it is to smarten it up quickly and efficiently.
Your marketing message will be much tighter and more professional. But best of all, you’ll know you’re doing something that’s deeply embedded in the psychological psyche of humans.
May the ‘fours’ be with the reckless Luke Skywalkers of the
universe (That’s a joke, ok?)
You’ll find it pays to stick to the threes!
©2001-2008 Psychotactics Ltd. All Rights Reserved.
Wouldn’t you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas, on copywriting, public speaking, marketing strategies, sales conversion, psychological tactics and branding. Head down to http://www.psychotactics.com today and judge for yourself.