Womens Leadership

Savor DallasI moved from working in my business to working on my business!
Jim White, Founder Savor Dallas
http://www.savordallas.com
 
CoachWorks InternationalI found a community of business leaders who make being in business a lot more fun and less lonely.
Jeannine Sandstrom,
CEO CoachWorks International, Inc.
http://www.coachworks.com
 
The Sales CompanyI now have a place to be open about my business success and future challenges.
Debbie Mrazek, CEO The Sales Company
Author The Field Guide to Sales
http://www.the-sales-company.com
 

Posts Tagged ‘Artist’

istockphoto.com

January 3, 2008

I remember the old days. They were so long, long ago (about eight years to be exact). In the old days, we had to charge clients a fortune for stock photography and a king’s ransom if the client wanted rights-protected images (that would be harder for another company to use the exact same image).

Today, there are lots of options for free images and inexpensive images.

My favorite right now (for so many reasons) is istockphoto.com. Istockphoto.com is part of Getty Images and, so far, the partnership hasn’t changed everything I love about Istockphoto. Which is:

1. It’s a social network of really great, talented designers who love what they do

2. The site tells you exactly how many other people in the world have used the photo you want to use (this is a big deal if you don’t want your book’s artwork (or company images) to end up in a Ford ad! This actually happened!)

3. You can upload photos you’ve taken and get credit to purchase other photos

4. The site offers illustration and photo images – and so many of them are awesome!

5. There are many ways to search the site – by artist (if you find an image you like, then you can look at everything by one artist with one click), by type of image, by keyword, and by popularity

6. It features a really cool plug-in that allows you to mouse over an image and see it larger without having to click on difference pages over and over again – TIME SAVINGS!

I’m sure there are more, but those are my top picks. Images are inexpensive, the collection is amazing and different than other stock sites.

If you are looking for quantity for cost, try ablestock.com owned by Jupiter Images. Jupiter has other annual memberships where you can get unlimited downloads for a set price.

If you are looking for clip art, animations and PowerPoint templates and other cool add-ons, visit the Animation Factory.com.

For FR*EE images, try these sites:

Be aware… image sites can take lots of time! Decide what you are looking for before you go!

For Immediate Release

News Release
Contact: Candace Fitzpatrick
Phone: 214-535-1313 or 972-612-0413

Is Your Company Smarter Than a Sixth Grade Class?

Underperforming Colorado School Unites and Excels After Discovering Talents

(Plano, Texas December 28, 2007) – Last year Nathan Smith, the principal of Del Norte Middle School, knew there had to be an answer. The question was, “What do you do when more than 50 percent of incoming students are underperformers in basic math?” The district ranked 161st the previous year – just seventeen slots from dead last in the state, which landed the southern Colorado school on academic watch. To correct the district issues, the school board hired a new superintendent.

The bigger concern for Smith was how to help his new students plug into learning. His new boss, Michael Salvato, a turn-around artist for under-performing school districts, challenged Smith to see if plugging into student’s innate talents would lead to student academic achievement.

Through Salvato, Smith was introduced to a woman from Texas who was doing talent-based work with company employees, helping them increase productivity and improve interpersonal relations. Seeing the similarities between his school and the corporate world, he asked what he could do to bring this same tool to his students.

“Our teachers are top notch. They were already noticing patterns within the student body,” Smith says. “We just didn’t have the language and tools to identify and work with the dynamic we were experiencing.”

The first week of school, every 6th grade student was assessed and each one received a list of his or her top three innate talents. The question posed to Candace Fitzpatrick, president of Plano-based CoreClarity, was, “What’s next?”

Fitzpatrick quickly created a color-coded mapping system that allowed teachers and students to relate to each other based on their core talents. Two district employees were sent to Dallas for training in group facilitation methods developed by the Institute of Cultural Affairs. They went back to Colorado and held a focused conversation during which the students agreed their mission was to make sure that no child was ever left behind in the 6th grade at Del Norte Middle School. Then, through a consensus building workshop, they created their own seven point plan to make sure they accomplished their mission.

What came next was nothing short of miraculous.

During the first reporting period, more than 88 percent of the 6th graders were on the A/B honor roll. The others had no less than C averages. Throughout the school year, 75 percent were consistently earning As and Bs, the others were in and out of the A/B honor roll, but never with anything less than a C average. They brilliantly executed their plan.

The shift in the environment at the school could literally be felt not only at school but at home as many parents called to report changes they were seeing in their children.

The talent-identification tool, which is owned by Gallup, Inc., is called the StrengthsExplorer. CoreClarity works with the results of this tool to map and provide a system and language so simple that students easily incorporate it into their daily lives. The color-coding also highlights for teachers how individual children best learn so they can modify their lesson plans to create a positive learning experience for all.

Parent/Teacher meetings have changed tone from focusing on the student’s academic struggles (perceived weaknesses) to highlighting their innate gifts. Communication has improved at home, too.

Denise Benavides, 6th grade math teacher, says, “It has changed the way we view ourselves, our abilities and each other. Each child, as well as each teacher, has a map of his or her talents. Now, we relate to each other in a fundamentally different way. It’s been truly amazing.”

One of the resource children, after receiving his results, exclaimed, “It’s not blank! I have talents!” In this way, each child can focus on what is best about himself or herself, yet still learn to work with others who are better suited to other activities.

Another child who opened his locker and found himself overcome by the contents falling to the floor cried out, “I need an organizer!  Where’s an organizer?” Two students who excel at organizing things immediately rushed to assist him.

“Our school has moved from a place that needed to be fixed to a place where individuals are celebrated and honored,” says Smith. “Bullying is down by 75 percent in this class. In all my years in education, I’ve never seen anything like this. These students will never forget this experience.”

For a baseline, the class was assessed using a national test in September 2006, then again in December and May. They not only excelled as a student body, progressing two or more years in science and language arts, and a full three years in reading and math; but in September 2007, the results confirmed that as a class, they retained 100 percent of what they learned last year.

Fitzpatrick’s corporate clients have experienced similar, dramatic and accelerated changes after utilizing the company’s proprietary program. From leadership groups to nonprofit organizations to Fortune 500 companies, CoreClarity has helped individuals unite under one mission, increase individual and team performance, and work together more harmoniously.

Clients who have experienced the program have called CoreClarity an “Excelerant” – because they accelerate the removal of years of accumulated personal debris and move individuals and teams quickly to excellence. This clearing allows the true essence and excellence of individuals, teams and organizations to shine through in both adult and student programs.

For information about Del Norte Middle School contact Mr. Smith at nsmith@del-norte.k12.co.us.    For more information about CoreClarity visit www.coreclarity.net. CoreClarity is not affiliated with Gallup, Inc.

What do you think a woman who has sold more than 200 million albums worldwide might be able to teach you about marketing?

She could teach all of us a lot. In all marketing, there’s a formula.

If you’ve made the rounds on the talk show circuit in the last few weeks, by now you know Celine Dion has a new CD (Taking Chances) out. In showbiz, there’s a marketing formula. It looks something like this:

1. Create CD, Movie, etc. (this could be your program or product)

2. Set up tour or movie launch date (this could be your launch date)

3. Set up PR interviews on television, radio, newspaper, web – anywhere the customer is (this could be how you let others know about your launch) and other marketing tactics

4. Promote like crazy (show up for those press interviews and such) and let your customers get a ‘taste’ of what they can get with the actual product

5. Launch Tour (launch product or program)

So many people think marketing is a ‘one-off’ item that needs to be done ‘until’ you’ve made it. When in reality, marketing is never done. It is never over. It is always something that will require your attention. Experts like Dan Kennedy suggest that marketing IS your business. That would mean that Celine is a marketer who just happens to have a talent for singing! When you follow this line of thinking, you realize that no matter how talented you are if marketing doesn’t happen, people will not know about what you are doing, and if people don’t know what you are doing then they can’t buy what you have.

Celine is a great example of this. In 2004, she was presented with the Chopard Diamond Award from the World Music Awards show for becoming the “Best-selling Female Artist in the World.” In April 2007 Sony BMG announced that Celine Dion had sold more than 200 million albums worldwide. If Celine must promote each CD and each tour, then so do you!

Celine does what she loves when she markets, so on Oprah she mixed and mingled with fans and made some lucky individual’s wildest dreams come true. She also sings and shares a taste of her product. She performs with all of her heart and gives 100 percent on each show.

You can do this too! If you love to gab, go toward radio appearances. If you prefer to be flamboyant, try some outrageous marketing promotions. Go where your customers are and give it all you’ve got by planning the steps and then carrying those out!